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The average man is tired and scared, and a tired, scared man can't afford ideals. He has to buy food for his family. In our time we have seen a shocking decline in both public and private morals. You can't expect quality from people whose lives are a subjection to a lack of quality. You can't have quality with mass production. You don't want it because it lasts too long. So you substitute styling, which is a commercial swindle intended to produce artificial obsolescence. Mass production couldn't sell its goods next year unless it made what it sold this year look unfashionable a year from now. We have the whitest kitchens and the most shining bathrooms in the world. But in the lovely white kitchen the average American housewife can't produce a meal fit to eat, and the lovely shining bathroom is mostly a receptacle for deodorants, laxatives, sleeping pills, and the products of that confidence racket called the cosmetic industry. We make the finest packages in the world, Mr. Marlowe. The stuff inside is mostly junk.
"The fear of today," he said, "always overrides the fear of tomorrow. It's a basic fact of the dramatic emotions that the part is greater than the whole. If you see a glamour star on the screen in a position of great danger, you fear for her with one part of your mind, the emotional part. Notwithstanding that your reasoning mind knows that she is the star of the picture and nothing very bad is going to happen to her. If suspense and menace didn't defeat reason, there would be very little drama."
